The Californian internet giant has recently launched in Italy his contactless payment system App, a real digital wallet that will be only one of the several players in the paperless payment industry, like for example: Apple Pay, Samsung Pay, Paypal and Satispay. All of these applications are suddenly changing the way we shop. The difference between Gpay and his competitor Apple Pay, is basically the greater versatility of the first one, compatible both with Android and with IOS.
To make a payment you must bring the smartphone close to the Pos, authorize the transfer with a PIN code, fingerprint or even a face scan if available on your mobile phone and that’s it. It is also possible to check your credit card details (CCV, card number etc.) via App, as well as linking fidelity cards to it depending on the store in which we want to shop. Google Pay can be used for online or in-app payments, and some partners have already developed fidelity and cashback strategies in order to encourage consumers to use Gpay. The concept is simple: when receiving a discount on a purchase, the amount saved will enter a digital money box and might be spent on the next purchase. So far the companies accepting this method of payment in Italy are: Esselunga, H&M, Asos, Leroy Merlin, Lidl, Autogrill and McDonalds. Other platforms accepting Gpay are: Booking.com, Ryanair, Vueling, Flixbus and Deliveroo. The number of businesses, platforms, banks and credit cards that will collaborate with Google Pay is set to increase rapidly in the next days, therefore we can leave our cards home and enjoy the most comfortable revolution ever.