Unless we prefer to live on a desert island, it is impossible to lead a normal life in our modern society without a minimum provision of financial services.
However, taking advantage of this service is not so simple and immediate for everyone.

The reasons for this gap can be found within the behavior of the financial sector, which puts its own interests before those of consumers.
These include service complexity, unfair commercial practices, exclusion of vulnerable categories for basic services and lack of social responsibility and involvement of public authorities.

In particular, the financial sector refuses to offer services to the most vulnerable groups such as disabled, low income or unhealthy people as well as migrants, which leads more consumers such as the elderly and ‘digital disconnected’ people to their exclusion from society.

Furthermore, while the basic needs of the vast majority of consumers are relatively simple and have not really changed over time, the supply of financial services has become increasingly complex. This ranges from opaque pricing, fees and charges, products with complex features, bundled and tied products, packages that include services we do not need, to unfair terms and conditions.

What could be a solution to these problems? Certainly meeting the needs of citizens by offering adequate financial services and above all by providing for its financial education, which gives the gateway and offers the right transparency to ensure that consumers can surf in peace in this new ocean.

Also the Public Administration will have a fundamental role in this mission to educate and make citizens aware of the use of these tools.